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In Lesson One, You Will Learn:Let’s earn money the old fashioned way by working hard. Some people are content to take life as it comes. You are ambitious. This is a good quality. Don’t be ashamed of making money. This is why you work. When you are at work you will work. You will focus on those aspects of your job which are the most productive for the company whether you are an entrepreneur working for yourself or an employee working for others. Just this, working at your job, will set you apart from much of your competition for customers or promotions. You invest both in yourself and in your company through self-training and self-education. Russian-born American Writer, Ayn Rand, wrote, "Productive work is the central purpose of a rational man’s life, the central value that integrates and determines the hierarchy of all his other values." Whatever work you choose, you will become an expert in the field. First you learn how to make enough money to pay your bills. Then you learn how to make more money than you need so that you can save. Finally you learn to invest so that other people can make money for you. Two hundred and fifty years ago, the French writer Voltaire observed, "Work banishes those three great evils: boredom, vice and poverty." Keep it simple. Other people have the money. You want it. You need it. You need money to pay your bills, to spoil yourself and to care for those close to you. To save. To invest. To retire. To help others. How do you get people to give you their money? There are three basic choices. You work for someone else. You start your own business. You seek a middle ground by becoming a commissioned salesperson. It won’t be necessary for you to go overboard and promise to work 60, 70, or 80 hours a week. If you work 40 to 50 hours a week and actually work most of those hours with a written prioritized to-do list, you will meet your objectives. Have a purpose and then proceed with passion. American President Theodore Roosevelt said, "Far and away the best prize that life offers is the chance to work hard at work worth doing." This is your life of action. Challenge yourself to live the life you want and have the things you want to have. You don’t want to go to dental school because your parents wished it. What do you want? Better to become a happy artist if you want to be an artist than to remain a depressed attorney hating the daily routine of the law. If you know what you want to do, why waste your life doing otherwise? If you don’t know what you want to do, finding direction in your life must be a priority. The 17th century English poet Samuel Butler said, "Every man’s work, whether it is literature or music or pictures or architecture or anything else, is always a portrait of himself." The Spanish painter Pablo Picasso offered this insight on the relationship of life and working, "It is in your work in life that is the ultimate seduction." Getting the right job is a full-time job. Work on your own and through agencies. Spend hours researching on the Internet. Involve everyone you can in your job search and encourage them to scout for openings and contacts on your behalf. Don’t be shy about asking everyone for advice and help. Send out resumes but look for more creative ways to get an interview. Research the company on the Internet before your interview. Keep calling and keep a positive attitude. If you are strongly committed to a particular field, consider part-time employment and temporary assignments. Join and network through the trade associations in your chosen field. Try to find a mentor. If you don’t like your present job, this is your problem. Don’t spend months and years complaining and being miserable. The solution is to devote your nights and weekends to finding another job, where you feel happy and appreciated. Show up for your interview on time and appropriately dressed. Act friendly and confident. Be sure to hear the interviewer’s name and use it. The company is interested in how you can help them. Have your research on the company done. Don’t brag about your qualifications or your personal ambitions. Don’t ask too many questions about salary and benefits. Speak in terms of your willingness to help the company achieve its objectives. When you start working, consider your initial pay as your minimum wage. You must be consciously aware of opportunities for advancement. If you start out making $10/hour, how can you make $15/hour or $20/hour? You aren’t idly passing time. You are immediately figuring out who gets raises and promotions and why. Who gets the overtime or access to the best accounts? Who makes these decisions? Some people start off as the fry cook and in ten years they are the fry cooks. Some people start off as the fry cook and in ten years they own the franchise. Wake up. Many people are hard workers. Many others are slackers who seem to pass the workday half-asleep. Slackers aren’t bad people. In fact, you love slackers because they are the ones who are creating advancement opportunities for you. Take advantage. It won’t be easy. Few will persevere. But, some will. How hard are you willing to work for yourself and those you love? Some twenty-three-year-old is going to be a winner at thirty-five. Someone at thirty-five will be a winner at forty-seven. They will persist and win. Let this be you! What are your interests? What is your temperament and aptitude? What is the present condition and long range projections for in the field you wish to enter? What are your present skills and talents? What kinds of work do you find easy? What is your ideal job? Sure, computers and the Internet will make lots of new millionaires and a few billionaires. Yes, high tech jobs are great but don’t forget all the low-tech opportunities that will always exist. There are 5,000 different kinds of businesses and you can make money at all of them. You can get rich picking up garbage, selling fish, painting houses, teaching Spanish, paving driveways, catering parties or just about any other product or service that you can imagine. It is all about you and your style and your attitude and your hunger to succeed. As you search for opportunities, you also will find dead ends. You may be the fry cook and quickly surmise that management, since they can’t find good fry cook replacements, would be very happy keeping you as the fry cook forever. In this circumstance, it won’t matter how hard you work because promotions and respect are being saved for others. This is unfair but the real world of business is not about fairness. Your career may be ruled by the simple fact that you are just too good at frying potatoes to be replaced. You’ve got to replace yourself. This is your problem to resolve. Obviously, the younger you are when you figure out what you want to do and how you plan to get there the better. If you’re twenty years old and single, you can afford to take more chances than if you are thirty-five with three children. You can’t be passive. You’ve got to develop a sense for self-preservation and self-promotion. What is happening at work? Keep your eyes and ears open. Do you work for a company that clearly isn’t investing money in new ideas or technology? Do you see employee discontent and customer complaints on the rise? How important are you to the company? Are you stuck in a position where you could easily be blamed for mistakes that are beyond your control? If the company is sold or taken over, how secure is your job? If you are laid off, what are your options? Are you working for a company or in an industry that is sinking? Horseshoes, sun lamps and typewriters are almost obsolete. If you were the consumer, would you do business with your company? Are competitors’ products just as good or better than yours? Maybe you should plan to get out and find another job while the getting is good. Be realistic. Your loyalty to your company may be admirable but not necessarily reciprocal.
You have to put yourself in a position to make more money than you need so that you have funds to invest. You must invest so that eventually your investments will be substantial enough that you can stop working. Realize that for many working people today, this day will never come. They will have no alternative but to keep working to support themselves. They will live in constant fear of management finding a legal loophole to get rid of them. You don’t want to find yourself still at work at eighty years old mumbling to yourself all day about the mistakes you made with your life. This isn’t funny. This will be the sad reality for too many. Save yourself. Start anywhere and improve every day. If you are a lawyer, a graphic designer, an aide in a nursing home or a fry cook, commit to continuous improvement. If you are flipping burgers, you’ve got to get a better job. Plot your escape immediately. Or, figure out what it’s going to take to gain admission to the manager-training program. Do what you’re paid to do. Come up with ideas for improvement. Do something extra. Be fair to those who report to you. Make your boss look good. If you are an accountant, you’ve got to study the most successful accountants and start doing what they are doing. If you’re a teacher or police officer or anyone on a fixed salary, you’ve got to apply for overtime and learn how to move up the ranks or, get a second job or start your own part-time business. If there are people around you who are telling you all that you can’t do or shouldn’t do, weigh their advice carefully. However, if your conclusion is that by following the Master Success System you can reach your goals, then go for it. Let your commitment to the Action Principles separate you from the crowd. Be brave. This is your only life. American President Theodore Roosevelt lived by these words, "Far better it is to dare mighty things, to win glorious triumphs, even though checkered by failure, than to rank with those poor spirits who neither enjoy much nor suffer much because they live in the gray twilight that knows neither victory nor defeat." Are you in a profession where your talents and initiative translate to earnings or are your wages set? You can be a great city bus driver but if you are in a union, your salary may be identical to a city bus driver with little ambition and a poor record. Or, you could be in an airline pilots union and make a six-figure income with loads of benefits. Do you want job security? Are you a self-starter who can work independently or do you need guidance and supervision? Are you able and willing to invest time and money to secure a better career? There are good reasons why some jobs pay more than others. Many high paying jobs such as engineering involve an investment of years of study while you incur mountains of debt. Some, such as mining, may involve physical danger. Others like working on oil tankers or military careers demand long periods of separation from your loved ones. Commissioned sales of real estate and stocks can be very lucrative but also necessitate a strong backbone to put up with all the rejection, income fluctuation, time wasted on unproductive leads and working odd hours. Start a small business and you may make several false starts before you begin to rake in the profits. Everything about making money comes back to the Action Principles: persistence, determination, hard work coupled with a clear view of who is going to give you their money and why. Successful people have trained themselves to be alert to problems and opportunities. Can you correct a potential problem before it escalates into a crisis? Can you seize and take advantage of opportunity while it’s hot? Successful people aren’t just going through the motions at work. They are constantly thinking and evaluating their positions. Take pride in your work. You are not at work to socialize and make friends. You are at work to work. Be aware. Are those around you primarily focused on customer service or focused on doing the minimum required to not get fired? Will some of your co-workers be resentful and jealous of your ambition? Yes, they might. If most of your co-workers spend the first half-hour of the day chatting and gossiping and drinking coffee and you get right to work, will some slackers think of you as an anti-social loner? Yes, they might. If you are following the Master Success System, you will be a valuable employee. When you are interviewed for a new job, be proud of the fact that you are a fast learner and a hard worker. You put yourself on the line with these comments but if you seek advancement, you want to be challenged and you want to be noticed. Follow the words of former American President James Garfield, "Ambition by itself never gets anyone anywhere until it forms a partnership with hard work." Salespeople rule. Every company relies on its sales force. All the jobs in the company depend on the sales force’s ability to sell. A person who can bring in business is a very valuable asset. That is why sales people are highly paid professionals. Most people can’t do their job. They can’t work alone. They can’t knock on doors. They take rejection personally. It doesn’t matter if you are in Moscow, Maine or Moscow, Russia, if you have the courage to talk to customers about buying a quality product or service at a fair price, your fortune is made. Forget the advanced college degrees. You don’t need partners or venture capitalists. You don’t need start-up capital. You don’t need your own business. You already are your own business. You are already among the business elite. If you have courage to knock on doors, offer a fair deal and follow through with service, your fortune is made. Save, invest and retire young. If you can understand and accept the following little reality of marketing, you can be a successful commissioned salesperson. "Some will. Some won’t. So what? Next!" As a salesperson, you should tell everyone you meet what you do for a living. Every person is a potential customer or a lead to a potential customer. Businesscards are cheap. They are your calling cards. Hand out lots of them. A businesscard is an effective and inexpensive one-to-one marketing tool. The best salespeople can tell you convincingly in two minutes or less why you should buy their product or service. How do you become a successful salesperson? You learn all you can about your product or service. You learn all you can about your customers’ needs. You learn all you can about sales. And, you look for the sales leaders in your industry. Find them. Take them to breakfast or lunch. Find out what they are doing. Do what they are doing. This sounds simple. This is simple. Where do you find mentors and superstar advisors? That’s your job. Read the trade papers. Research on the web. Join all the applicable trade organizations. Above all, ask. Who is the best? Ask. Who makes the most money? Ask. How do you meet these people? Ask. If you want to go into the real estate business, would you like to have breakfast with the best salesperson in your area? Ask. Someone new asking for their advice on getting started will not intimidate most successful people. In fact, they will probably be flattered. If you listen, take their advice and later follow-up by telling them that you have acted based on their advice, you may well end up with a valuable mentor. Sell yourself. Ask. Listen. Say thank you. Follow-up. Don’t be surprised if your superstar role model is a goal-oriented person who is customer service oriented and works hard. You know this. Your role model will only confirm everything that you’ve learned from the Action Principles and the Master Success System. Always remember that the key to successful commissioned sales is to offer a quality product or service at a fair price. It is your job to make sure that whatever you are selling meets these criteria. To be an effective salesperson, to be believable, you must believe in your product or service. It is your responsibility to know that your customer is getting a good deal and not simply that they are ignorant of the fact that they could get a better deal down the street or on the Internet. You want your customers to be satisfied with their purchases. You want every new customer to become a regular customer. You want your regular customers to become your sales ambassadors singing your praises and giving you leads to new customers. Beware of commissioned sales opportunities that sound too good to be true. They are too good to be true. Be suspicious of working in a packed sales office where all your equipment is a telephone and all your training is to read a corny script. Be equally suspicious of being invited to convention size rally type events where average people seem overly eager to give up good jobs to sell Internet or telephone services, coins, underwear or anything else. You can’t make a thousand dollars a week at home stuffing envelopes. Setting up house parties to sell merchandise is tough work and you’ll run out of friends fast. You won’t be in business for the long term if your real business is to recruit other people to sell as your sub-agents and nobody seems particularly interested if any of the innovative revolutionary product or service is ever actually sold. Be aware that the Internet is changing and will continue to change the way most goods and services are sold. You can open your eyes and harness the Internet’s power or blindly pretend that it doesn’t exist. Many direct sales jobs are being eliminated as a consequence of on-line ordering efficiencies. Companies have much to gain from switching from a traditional sales force to an inter-active Internet based sales strategy. Unlike a salesperson, a website doesn’t require support, desk space, salaries, commissions or benefits.
Some may tell you: "No, this is the dumbest idea that you’ve ever come up with. Don’t quit your wonderful fry cook job. Doesn’t the boss keep telling you that you are one of the best fry cooks that he’s ever seen?" "Don’t be foolish. If your idea were any good, someone would have already done it." "There are enough restaurants." "No one needs another Internet search engine." "No one wants home food delivery." "Your designs aren’t that different from everyone else’s." "No one plays the piano anymore." "You don’t have enough education, money, talent or experience. Stop daydreaming!" No, start daydreaming! Those who love you the most will often be the most cautious. They don’t want to see you fail and be hurt. They want you to stick with the known, the status quo, and keep frying potatoes another six weeks, six months, six years. You can’t allow yourself to become hypnotized by excuses, either your own or from others. The 18th century English author Dr. Samuel Johnson wrote, "Nothing will ever be attempted if all possible objections must first be overcome." You can’t allow others to tap into your self-doubt and lull you into complacency. It will always be easy to listen to excuses and quit. Instead, be bold. Every successful business started small from some rebel’s mind and grew through action. Start your own personal revolution and keep fighting. As you think about entrepreneurial opportunities, don’t forget any networks or connections that may give you an advantage in starting your own business. Did you acquire skills working as a child in a family business? Can you take over an established family business? Does your uncle or your neighbor or your brother-in-law or a former classmate have connections to assist your business? Somebody you know probably knows somebody who would be willing to give you special assistance because of a personal contact. Build positive business networks. Associate with others committed to self-improvement and helping others. You can go far by yourself and even farther with the help of other people. This is what the Master Success System is all about. Who will help you? Who will take an interest in your career? As you become more and more successful, you will have increasingly greater needs for a good lawyer, banker, investment advisor, real estate agent, accountant, contractor and a host of others. Find them now. Ask people whom you trust for recommendations. Management expert Peter Drucker wrote, "My greatest strength as a consultant is to be ignorant and ask a few questions." Most successful small business owners are on a mission. They love their ideas and are full of optimism. Risks really don’t seem like risks. Failure isn’t on their minds. They have lots of self-confidence. If you’re overly concerned about starting your business, you may not be entrepreneurial material. Many new businesses fail from a lack of planning and from unrealistic expectations. Start small and learn as you grow. The highest probability for success is a business with few employees. If you are a sole proprietor, working alone, you only have to worry about yourself. If you are starting with the obligation to meet a staff payroll, you have to worry about what you have to do and what others have to do. It is easier to be a successful electrician, tailor, graphic designer or landscaper working for yourself than to open a full service restaurant.
If you own a business with employees, you need additional social skills. You must be able to plan with a team vision. You must be able to identify individual strengths and get different types of people to work together as a team. You must be able to manage, coordinate, organize and delegate. You must be able to assume responsibility for problems and share the credit for jobs well done. If you are to lead, you must be willing to serve as a role model to employees. You must be the person that you want your employees to be. You must be able to take the extra time to find committed employees who are willing to work to your standards. Ray Kroc, founder of McDonalds said, "The more I help others to succeed, the more I succeed." The American motivational author, Dale Carnegie, wrote "There is only one way under high heaven to get anybody to do anything. And that is by making the other person want to do it." If you share the Master Success System philosophy, you might want to buy a copy of the Action Principles for potential employees. Give them a week to read the book and then have them back for a second interview to discuss the ideas. Only hire people who really want to be hired and show this through their attitude and actions. Are you willing to make this type of investment in your personnel and for your customers? You may find many employees who can lead as well as follow. Consider the advice of American businessman Sam Walton, who founded the Walmart superstores, "The key to success is to get out into the store and listen to what the associates have to say. It’s terribly important for everyone to get involved. Our best ideas come from clerks and stockboys." You can have a website design company. You can have a construction company. You can sell your paintings. You can write books on antiques. You can start a daycare business. You can be a personal trainer. Others have done it. Why not you? Are you working for someone else and feel that you could do just as good or an even better job? Is there a niche in the business you’re working in that a new business could fill profitably? What do you think? What are you willing to do about it? Begin your research and never stop. Look for instances of the 80/20 rule. It pops up a lot. For example, the 80/20 rule says that 80% of your business will come from 20% of your customers. It continues that 80% of your profits will come from 20% of your products. "Janet Sullivan, the attorney, was so patient and helpful to my mother when she was handling my father’s estate." "I just had my car repainted and the next day I got a big scratch in the door. I brought the car back to All-American Painters and they fixed the scratch for nothing. I can’t believe how nice they were." "My new landscaper, Julio, planted a dozen bulbs in my garden at no charge. When have you ever seen a company do that?" In these testimonials, you see the basis for successful entrepreneurship. If you can generate this kind of buzz about your business, you will become successful quickly. Be sure to use your testimonials in all your brochures and advertisements. Your potential customers will love to hear others say that you actually do what you say you’ll do. An entrepreneurial spirit is not satisfied with the status quo. If you own a sub shop and are netting a few hundred dollars a week are you content? Or on your free time are you investigating other sub shops even more successful than your own and trying to figure out how you can do what they are doing? What new products or services can you offer? How can you improve? Are you and your staff customer service oriented? How much is your business worth? Would you sell if you got the right offer? Would you open a second location if you saw an opportunity? Are you aware of trends in your industry? What’s selling now and what are the predictions for next year? Do you read industry publications? Surf industry websites? Participate in trade organizations? If you work for someone else, are you doing so with an entrepreneurial spirit? Are you working hard for the company, constantly on the lookout for ways to do your job more efficiently, offer new products or services and generally increase productivity and profits? If you are in business, you must stay current with Internet technology. You must. You can’t be left behind. Even if you are a local landscaper, accountant or house cleaner, very soon everyone will turn to your website to learn about your experience, testimonials, services, availability and prices. This is all happening right now. If you can afford to run a successful business, you can afford to build and maintain an on-line presence.
Your career planning must be pro-active and not an afterthought. You don’t want to be the person who spends four years in college and tens of thousands of dollars on an education only to end up with all your hopes resting on next Sunday’s Help Wanted section of the newspaper. You don’t want to be another in the army of college students who major in psychology only to end up in low paying jobs because they didn’t take the time to research the likelihood of finding employment as psychology majors. Enjoying your work gives you a tremendous advantage over your peers. You will want to work at work. Many people don’t work very hard at work. Some people are productive only half the time. The rest of the time they are daydreaming, gabbing at the water cooler, taking breaks, going to or from the rest rooms, engaging in personal business or generally doing non-essential activities. Almost all jobs have tedious or arduous aspects to them and it’s human nature to avoid these more difficult tasks, even though these are the tasks that may be the most productive for the company. The salesperson doesn’t want to have to explain the extended warranty. The auto mechanic doesn’t want to make a follow up call to see how the repairs are doing. The real estate agent doesn’t want to have to show a house on Sunday night. What others avoid can become your opportunity to profit. This work is your specialty. You know this field much better than most. What can be done faster or better? What gaps need to be filled? Find a niche and fill it.
The American Writer Henry David Thoreau wrote, "It is not enough to be busy; so are the ants. The question is: What are we busy about?" The 19th Century millionaire industrialist Andrew Carnegie observed the truth one hundred and fifty years ago, "The average person puts only 25% of his energy and ability into his work. The world takes off its hat to those who put in more than 50% of their capacity and stands on its head for those few-and-far-between souls who devote 100%." Have a plan to work at work and you will shine!
Even with tons of research, will you always make the best decisions? If you are on the road to success, even with the best of intentions, almost certainly not. Thomas Edison, the American inventor, failed in 10,000 experiments before inventing the light bulb. He said, "I am not discouraged, because every wrong attempt discarded is another step forward." McDonalds is a great franchise, but for over a decade they introduced one poorly received sandwich after another. Ford had the Edsel. Bill Gates, the richest man in the world, came to believe in the Internet very late. Warren Buffett, the American stock market expert and the second richest man in the world, readily admits that he makes poor stock picks all the time. Donald Trump, the American builder, is a billionaire but few of his initial proposals and initial offers go unchallenged. He spends millions on proposals and projects that amount to nothing. Yet when he does win, he does so through persistence and compromise. These companies and businesspeople survive their mistakes. They accept. They learn. They move on. They are following the words of the Irish novelist James Joyce, "Mistakes are the portals of discovery." They are following the Action Principles. Bill Gates invented Windows. Donald Trump built Trump Tower. Warren Buffett assembled Berkshire Hathaway. People of action do things. They are persistent and eventually succeed. Right now there are positive actions that you can take in your life. No one is likely to run up to you in the street and hand you a big bag of money. You have to do something. Become self-reliant. Buy a two-family house. Get an MBA. Invest a few thousand and start a small business on the Internet. Study for your real estate license. Move to a place with more opportunities. Even if all you’re starting with is a good heart and a burning desire to succeed, you can find many entrepreneurial opportunities. You can incorporate the Action Principles into everything that you do. Starting at this moment, you can become the best you that you can imagine. The CEO of General Electric, Jack Welch said, "The world will belong to passionate, driven leaders — people who not only have enormous amounts of energy, but who can energize those whom they lead." Again, Action Principle #82 — Read Biographies! Again, all education is ultimately self-education. The best reason for a person to do business with you is because you are you. You can earn an MBA but you really only need common sense to know that people like: Salespeople who follow through. Clerks who are enthusiastic about their products. Cashiers who smile and say thank you. Business owners who give a little more than is expected. Managers who recognize a job well done. Contractors who clean up after a job. Service technicians who listen. Why doesn’t every person in business do these common sense things? Who knows? Who cares? You do them. Commit to never-ending improvement. Business knowledge is business power. Keep up with the trade literature in your field. Know and frequent the important websites. Read on-line one of the weekly business magazines or the daily Wall Street Journal. Consider that most of the businesspeople written about are the most successful business people. This is extra work. Do it anyway. Thomas Edison said, "I never did anything worth doing by accident, nor did any of my inventions come by accident; they came by work." Don’t take your employees or customers for granted. The guy who owns the small pizza shop may say that you can’t make more than $600 net from a shop like his. Nonsense. He can join both the local Chamber of Commerce and the regional restaurant association and network for new ideas and concepts. He can start visiting other pizza shops doing higher volume to make menu and price comparisons. The woman who works at the library may say that she can’t save enough to buy a house and an investment property. She can find a way. She can start reading books on real estate investing and visiting real estate offices. She can get her real estate license. Other people may not want or be able to do what you can do. Their choice does not have to be your choice. Keep researching your field. Build your self-confidence from a strong knowledge base. Start where you are and start moving. Consider the words of Tom Brokaw, "It’s easy to make a buck. It’s a lot tougher to make a difference." Nelson Mandela was certainly an inspiration when, after thirty years in prison and in his seventies, he didn’t choose an easy retirement but rather the presidency of South Africa. He said, "I can rest but for a moment, for with freedom comes responsibilities, and I dare not linger, for my long walk is not ended." How much are you willing to do for yourself and for those you love? You must have clearly defined career goals. Choose a career that is exciting to you. Decide whether you want to work for wages or salary, for commission or run your own business. Choose now, before you spend years at college accumulating tons of debt and no marketable skills. If you work for others, be aware of what opportunities the job offers. If you find yourself in a dead end job you need to change employers. When you find a good employer, as you work always be on the lookout for ways to make yourself more valuable. Those who show persistence and determination and hard work will advance. If you are working for others, realize that you are not in full control. Pay attention to how the business is doing. If your company is falling behind technologically, losing money, or in a dying industry then you need to look into other options. Conversely, if your company is growing you need to look for ways to ride the wave all the way to the top. In commissioned sales, if you have the courage to talk convincingly to customers about buying a quality product or service at a fair price, your success is assured. In sales, every person you meet is a potential customer or lead. Learn all you can about your product or service. Learn all you can about your customer’s needs. The best salespeople believe in their product or service. Make sure you can really believe in yours. If you choose to succeed in small business offer a quality product or service that is in demand and charge a fair price. Appreciate your customer. Copy success. Keep improving. Find the people who are doing what you want to do, watch what they do and do it yourself. Ignore the naysayers. If what you want to do has been done, it can be done again — by you! Stick with the tested and tried and true. Make use of any networks or connections that give you an advantage. Start small and learn by doing. The fewer employees, the lower your overhead and the less can go wrong. If you are a sole proprietor you have a minimum of worries. Be realistic in your expectations. A great worker studies the great. Find the best, observe them and talk to them. Most will be glad to share what they know. Then, when you know what to do, go out and do it. Work at work. Do this and you are sure to master work.
Go to Lesson 5
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