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Questions and Answers on Small BusinessThere are many top rated universities that offer a top rated education. The key word in the last sentence is offer. The education is offered, but you have to take advantage of the opportunity. With this in mind, there are very few institutions of higher education that don't provide superior academic opportunities to a motivated student who can take advantage of them. To be a successful student, you must embrace the qualities and attributes associated with all kinds of success. They are persistence, determination, hard work, and planning achievable objectives and realistic goals. It means taking life with a positive mental attitude. If you live near a good university, that university will offer plenty of opportunities for you to participate in many academic and non-academic activities. Just ask. You seem to write a lot about asking retired folks to work as your mentors. If these people retired to get away from business, then why on earth would they want to help me? They would want to help you because you are so charming and enthusiastic and persistent that they just can't resist. You know what to ask them. You ask them. You go home and write them a thank you note acknowledging the sacrifice of their time and the value of their advice. To break the ice, see if you can be introduced through a referral. Call your local trade association for names of possible candidates. Better yet, become actively involved in your trade association and find retired members yourself. Perhaps when you make one contact, that contact will lead you to another. Remember, not everyone has to be your advisor. You only need a few. There's that handy formula again, "SW3/N" - "Some will. Some won't. So what? Next!". You make small business sound like something that anyone can have, and succeed at. Isn't this a little naive? Not everyone will succeed at small business. Small business success depends on hard work, persistence, determination, and well-researched objectives and goals. Success depends on flexibility and on a continuing commitment to improvement. What is my competition doing and how can I do better? What are the best in my industry doing and how can I copy them? To be successful, you have to appreciate your customer because it is the customer, and only the customer, who is going to give you the money to make your week's pay and to make your financial dreams come true. Not everyone can understand or apply these principles, and they are better off working for employers who can. Booksby Joseph Covello (1997) (240 pages) This guide eases the business planner into creating a winning plan. The book details the critical steps that will make or break a plan, from how to develop financial projections to how to evaluate profitable strategies to fine-tuning details to meet lender/investor standards. Women's Ventures, Women's Vision's : 29 Inspiring Stories from Women Who Started Their Own Businesses by Shoshana Alexander (1997) In less than a century, women have moved from being denied the right to vote to becoming a power that is transforming our entire culture through economic leverage and innovative business practices. This book presents inspiring, poignant, and empowering profiles of 29 remarkable women who have found a way to establish their own enterprises and realize their dreams. Working Solo : The Real Guide to Freedom & Financial Success With Your Own Business by Terri Lonier (1998) (400 pages) This easy-to-read guide is your detailed road map to solo success, whether you're a self-employed newcomer or a seasoned pro. It's packed with nuts-and-bolts information, money-saving tips, and invaluable insight, not only on getting your one-person enterprise off the ground, but on making it - and keeping it - a success. This newly revised and expanded edition includes the latest on technology and the Internet, a host of hot, new solo business ideas, and a thoroughly updated resource section.  Research
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