How Americans Get Rich - Action Principles

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Build Networks

    One hand washes the other. You are not a monk living alone in a mountain cave. You are a businessperson in the real world. You need to form satisfactory relationships and connect with lots of people: customers, suppliers, shippers, technicians and even competitors. It should be a long list.

   All networks begin with you as a strong link. You should make a solid impression on those linked to you. Think likeable, competent and helpful. Networking is a two way street. You get what you give. If someone gives you a prospective lead, he will expect you to reciprocate.

   Don't make people have to guess what you do and what you'd like them to do for you. Speak up. Be able to explain clearly what you do. Hand out lot of impressive businesscards. Ask for the business. Ask for testimonials and referrals.

   Join trade associations. Become involved in local business groups. Volunteer for committees. Learn who the powerful people are in your community and court their support. Cultivate relationships. Practice remembering names. Keep in touch.

   If people smile when they see you enter a room, you are a good networker.

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