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People have money and they choose how to spend it. As a businessperson, your success relies on your ability to convince them to choose to spend their money with your company. When they do choose you, smile and be appreciative. As a consumer, you know how successful businesses operate. You know that too many businesses treat you like they are doing you a favor. Every day, you may encounter the grumpy plumber, the disinterested clerk or the rude secretary. The larger the company, the more detached the employees may be from service to the individual customers. This is a mistake and a sign that the large company may be losing touch and business. To build your customer base, listen to your customers. Pay attention to complaints. Make good on mistakes and reward loyal customers whenever possible. Thank them for their honest input. Keep reminding yourself that without customers, you have no business. Appreciate the customers you have. 
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