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To build a strong business team, each individual must subscribe to the principle of putting the team first. Each must be willing to make occasional personal sacrifices, respect one another and share the credit for the greater good of all. The team's mission must be outlined and understood through clearly defined goals. Individual strengths must be identified and appropriate roles assigned. Responsibility and accountability must be accepted. Ideas, suggestions, reasoned criticism and questions must be encouraged. Those with experience must be willing to teach and assist beginners. Everyone commits to doing his or her individual best to work to a high standard. Consumers have a choice. Everyone should take a personal and team pride in beating the competition and being the choice. When mistakes are made and business is lost, everyone should band together to figure out what went wrong, salvage what you can and make amends. Then pull together to leave the past behind and move on to new challenges. 
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