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In a small company, someone has to bring in the customers. Guess who? It is the boss who has the responsibility of making it rain with a steady stream of business. The owner of the landscaping company may enjoy mowing lawns but someone has to find the lawns to mow. The law office needs clients. The chiropractor needs patients. The caterers need functions. If you own a house painting company, you may want to work on the crew but your real job is knocking on doors and always, always trying to get the next job. If you own a restaurant, you may fancy yourself a chef but your real job is to make samplers into regular diners who will also recommend your great food to all of their friends. As the boss, until your business is well established, your primary function, perhaps your only function, will be as the rainmaker. Without customers, you have no business. 
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