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You learn all you can about your product and your customers' needs. You learn all you can about sales and you find the leaders in your industry. To find the superstars in your industry, read your trade publications and identify all trade websites and blogs. Join all applicable trade associations and participate in meetings, seminars and conventions. When you find suitable role models, take them to breakfast or lunch. Find out what they are doing and do what they are doing. Ask and listen. What are their thoughts on where your industry is headed? What do they see as future challenges in the industry? Who were your role models' role models? And, maybe most importantly, what would they do if they were you? This is called copying success. Don't be shy about asking for advice and networking assistance. Most successful people will be flattered and not annoyed by your attention. Of course, you must follow-up with a thank you and this is also copying success. |
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