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Follow through is the secret weapon of the highly successful businessperson. It is bettering the standard. It is doing the optional. It is always performing above and beyond expectations. It is the wow factor.    It is openly and honestly talking with a customer who has a problem and doing your best to correct it.    It is the contractor who cleans up, not just at the end of a job, but every night. It is the restaurant manager who visits every table after every meal. It is the florist who calls the week after the wedding.    It is the car salesperson or the real estate agent who doesn't treat you like a one time opportunity but as a lifetime customer. It is appreciating and respecting your customer. It is making the customer feel special and important.

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