How Americans Get Rich - Action Principles

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Risk Failure

    Average people are risk averse. They will cling to the perceived safety of the status quo. They delude themselves into believing that big companies will always be there to protect them. Sadly, many have learned otherwise.

   The extraordinary person accepts the fact that the real economic protection for themselves, their families and their futures lies in their self-reliance and, often, their willingness to change, to face the unknown.

   You are alert and aware to problems. You are working for a poorly performing company. You don't ignore the warning signs. Sales are dropping. Your suggestions for corrective action are ignored. Get out now. Take the risk. Find another job or start your own business

   You are alert and aware to opportunities. Your boss at the flower shop announces that she will be retiring and selling the business. You love your job. Take the risk. Make an offer to buy the company.

   If it were easy, everybody, the average majority would do it. It isn't always easy to try new things without proven guarantees. Pushing yourself beyond your comfort zone may be difficult but it can also be exhilarating and profitable. Research, plan and then take the risk.

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