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 Teach with enthusiasm and your love for your subject will spread. Sell your products or services with enthusiasm and your company will grow. Presume that your students and employees and customers are your equals because they are. Don’t teach or sell down to anyone. Speak with and not at or to your students or customers. Learn and use peoples’ names. Make everyone you meet feel important. You can’t be selectively likable. If you try to like some people and not others, you will eventually be seen as a phony, and no one wants to do business with a phony. When you talk down to people, you shift the focus from your subject or product to your condescending attitude. Listen. Be patient. Pay attention. Don’t interrupt or fidget. Make eye contact. Smile and nod encouragement. Don’t try to top another’s story with your own heroic tales. People love to be involved in projects which they helped design. Help others to identify and develop their strengths. Be quick to praise and slow to criticize. Look for opportunities to teach others about the Action Principles. 
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