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At first, observation and awareness will require conscious effort on your part. Over time, they will become instinctive and will be some of your most valuable skills.     In business, you see ads and get ideas for your ads. You shop in stores and get ideas for your store. There is no point in re-inventing the wheel. If a proven strategy already exists, find it and try it.     In self-defense, you enter a movie theater and you make a mental note of the exits. You walk down an unfamiliar street and automatically scan for the unusual.     Listen to the speech patterns of powerful people. Be silent. Think twice and speak once. Be an active listener. Look at the person who is talking. Don’t interrupt. Be aware of their body language. Listen and they will like you. It is arrogant to not listen. Your self-confidence in mind and body will create a charismatic aura. Ask questions. Stay informed. Get involved. Read newspapers, magazines and books. Watch the news.

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