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 Can you talk your way out of most tough situations? Can you talk your way through to decision makers to build up your sales? Can you talk to the media and garner positive press for your business? Can you talk to 500 people and win converts to your cause or position? Being an effective communicator can take you a long way and is a skill worth developing. Be yourself. Believe in your own words. It doesn’t matter if you are talking to one person or one thousand. If you want people to like what you say, persuade with modesty and build your audience up. Listen to good communicators and model yourself after them. How do good interviewers ask questions? How do good public speakers work? How do good salespeople sell? To communicate well, you can’t get stuck on transmit. Pause before you speak. You must listen and speak with purpose. Get to the point. Create interest with visual aids. Tell them what you are going to tell them. Tell them. Tell them what you told them. Sit down. Don’t let technology leave you behind. Learn to communicate via e-mail and the Internet. 
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