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Following the Action Principles makes you an appealing, charismatic person. Students will want to learn from you, bosses to promote you, banks to lend you money and customers to buy your products or services.     Your allure will be your genuine selflessness in wanting to help them to achieve their objective, whether it is to become a black belt or buy a car. By not trying to be a salesperson, but a true customer service person, you will make more sales. Charisma isn’t painted on the outside. It comes from the inside. Be honest. Be yourself. Adopt this attitude and you will be liked by many — immediately.

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