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Toughness is pride, drive, commitment, and the courage to follow through on things you believe in, even when they are under attack. It is solving problems instead of letting them fester. It is being who you really are, even when society wants you to be somebody else. Toughness is knowing how to be a gracious winner... and rebounding quickly when you lose. For a nation, toughness means avoiding complacency, meeting and solving problems head-on, while keeping the big picture in mind at all times. In business, toughness means playing by the rules but also putting those rules to work for you. It is looking at an adversary across the desk and saying, simply, "No." 
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